This is the question of questions for every person who decides to go into business, The answer is not a simple do this or do that. Lasting success come through diligent work.
I have found, after 14 years on the Internet, that the surest way to build a profitable business is to offer something that the majority of Internet businesses do not offer. Consider this – Among men, who do you trust? Who offers advice that you are willing to follow? King Solomon, in his Proverbs, tells us, before we begin anything, to seek wise counsel. When we start a business or venture or, for that matter, a personal or financial relationship, we must seek someone who can guide us in the right direction; someone who has been there and done that.
I am sure that, if you look at your successes, you will find that those come from your having sought out ‘wise counsel’ or the advice of someone. This applies to starting a business but, digging a little deeper, this is also what makes a business profitable as well.
Most Internet affiliate programs or distributorships have thousands of affiliates. Each one of them is trying to sell the same product or service. Why should someone purchase your offer instead of the next guy? When you are searching for something don’t you seek the advice of someone who has purchased the same product. You may seek the person whose opinion you ‘trust.’
The big factor here is ‘trust.’ To make a business profitable you must create a persona of ‘trust’ and knowledge.’ It is not the quickest way but it is the surest way. It is very important to get the word out that you are an expert on ‘such and such’ and that your opinion can be trusted. The lack of trust and the appearance of only wanting to make a sale will defeat you.
Learn to promote yourself. You can do this in many ways – write articles, write blog posts, offer comments on other blogs, create ebooks and newsletters. Associate your name with the names of other ‘experts’ in your area. This is not as difficult as it may seem, if you are willing to put forth the effort to build a reputation of trust.
